Commissioned by Perfetti van Melle - major producer and international confectionery player - we were asked to produce this unique tinbox. Perfetti van Melle owns various umbrella brands, including Smint, Fruitella, and Mentos. In support of Mentos' international 'Hello' campaign (also familiar from TV), we created this colourful and cheerful tinbox. The reason is that Mentos wanted to strengthen its brand in the Duty Free market: the shopping area behind customs that you encounter at international airports around the world. We believe the colourful tinbox will serve as a nice surprise for (business) travellers who are returning home.
Perhaps you've noticed it already, but the shape of the tinbox is a larger version of the familiar Mentos candy. The candy wraps itself, as it were! We have printed the tinbox in full colour and have embossed the top. The tinbox consists of two parts: a bottom and a lid/body. Both the body and the lid are deep drawn.
To further strengthen the branding, Perfetti van Melle has packed the tinbox in a cardboard display. The result is beautiful; the tinbox immediately stands out on shop shelves. We look back on this project with great satisfaction. There's no doubt this Mentos tinbox will serve as a successful Duty Free product!
Curious about our other promotional tinboxes? We've also produced a custom tinbox for Kiwi.